Florella

Florella is a branding concept developed for a luxury floral studio focused on elegance, sophistication, and modern femininity. The goal of the project was to create a refined visual identity that reflected the high-end nature of the brand while maintaining a soft, organic feel inspired by floral forms. The design process included hand-drawn logo exploration, typography experimentation, and digital refinement in Adobe Illustrator. Through a combination of delicate linework, custom lettering, and minimal styling, the final identity was designed to feel timeless, polished, and upscale.